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The US$180 Value

 

When I looked back, I realised this journey had taken 15 years.

 

180 months.

 

That number stayed with me, because behind it was every sacrifice, every setback, every lesson, and every moment of uncertainty along the way.

 

So when it came time to define the value of the product, I chose $180, a number that reflects 180 months and the weight of that journey. In essence, the product’s quality and perceived value must live up to that $180 value.

 

One dollar for each month it took to turn an idea into something real.

 

Yet as the vision grew, I realised $180 would not be accessible to everyone.

 

And I knew I would eventually have to find ways for more people to own a part of this story. For a simple reason:

 

  The Essence of the Oracle was never meant to belong to a few.

  Football is global. It connects millions of people across cultures, backgrounds, and lives. If this journey was truly inspired by the spirit of the game, then what it created had to reflect that same inclusivity.

 

So some of the ways include removing marketing, sales, administrative, promotional, supply chain, and unnecessary packaging costs, while focusing purely on product quality and word of mouth. This way, the product price can be brought down to a level that is affordable for the majority of the football enthusiast community.

 

But even as accessibility expands through those efforts, I hope the meaning behind 180 is never lost.

 

Because 180 was never just a price.

 

It was a measure of value.

 

So if you choose to wear this, I hope you see it is not just a shirt, but a story I am thankful to place in your hands.

 

I hope you see a reminder that meaningful things take time. That progress is often quiet before it becomes visible. And that persistence, across long and uncertain journeys, can eventually turn belief into something real.